Question C: What kind of media institution might distribute your music magazine and why?

Bauer is a good example of the kind of media institution who might distribute Revolution - www.bauer.co.uk. Their main focus is in magazine publishing so they would have experience of success in this market place. An example would be Kerrang. Media groups like Bauer have other interests too, and a brand like Kerrang can be extended into television stations, radio stations and live events. These would all prove useful vehicles for introducing a new entrant to the market place. By promoting across these different media, Revolution magazine could quickly gain traction amongst the target audience. Media owners like Bauer, spend considerable resources in understanding their audience. Entering into conversations with them, for example online and other interactive media, to generate data and audience insight. These insights are used to inform marketing campaigns that are effective in reaching niche audiences.

Other examples of media institutions who work across different platforms would be the BBC, who is famous for being ‘on TV, on radio, online’. They also have considerable publishing credentials. It is also not uncommon in this day and age for companies like sports brands and car manufacturers to become media owners for example, Audi has its own broadcast television channel as does Arsenal, Manchester United and Chelsea. The power of trusted brands to take audiences with them is a common characteristic of the modern media landscape. Richard Branson’s Virgin would also be a very good example, because what started off as a music label now runs across radio, airlines, trains and banking.