During the post production of my music magazine project, I carried out a series of research tasks in order to gain sufficient information which I could later use to aid my production to best suit my target audiences needs. One method of collecting research I used was getting 20 people to fill out a questionnaire, 12 of which responded that Alterative/ Indie rock was their favourite sub genre of rock music, because of this as well as my own personal preference of music, I decided to make this the genre of my magazine. I also believe that there is already an audience for such genre/ style of magazine and would therefore fit in nicely with what is available.
As stated in the above psychological profile which I created, my primary target audience would be male, late teens/ early 20’s, middle class, whose hobbies include playing video games, socialising with friends, music and creative art. I have chosen this audience not only because of my research, but because I feel that I am my own audience as I meet the criteria of the psychological profile, this will enable me to be creative and through my personal touch and interests, it will also appeal to my primary target market.
My secondary target audience is younger teenagers of around 14 years old, who would perhaps enjoy collecting magazines as a hobby. And who aspire to the music scene enjoyed by thier older brothers.
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